6 Ideas for Your Small Business Signage
Signage for small businesses may seem like a minor detail, but it makes a major impact. Your business' signage inevitably contributes to a large part of your brand identity, and whether it makes a positive or negative impact is up to you.
We're here to let you know that quality business signage is well worth the investment, and to get you started in the right direction. Finding the right business signage for your brand doesn't have to be overwhelming- when you work with the right design team, it can actually be quite fun. But we'll get into that later.
First, let's start from the top.
Why does my business need signage?
Signs are a small business necessity when it comes to establishing credibility, trust, and growing brand recognition. If your business doesn't have signage, you're missing out on opportunities to draw in new customers and strengthen your relationship with existing ones. But don't let that last sentence scare you.
If you don't have business signage (yet)- you're in the right place.
Small Business Sign Ideas
So, we've convinced you of the importance of signage for business- but now you need ideas on which direction to move in! As you begin the process of actually finding and getting the right signage for your business, you may feel overwhelmed with options. That's why we've simplified it for you.
These six ideas for small business signage will help you hit the ground running with getting signs for your business.
1. Outdoor Business Signage
Outdoor small business signage is necessary in order to create a lasting first impression with potential customers. A well-designed and strategically placed outdoor sign can help establish your business as credible and professional, which is especially important when you're just starting out. By investing in high-quality outdoor business signage, you'll be able to make an impactful statement that will set the tone for the customer's experience before they even walk through your door.
2. Indoor Business Signage
If your business is located inside of a larger building, it's extremely important to have indoor small business signage. Indoor small business signage is a great way to catch customers' eyes, direct them into your business, and help them find what they're looking for. Plus, when you work with a professional sign designer, your indoor signage will be uniquely crafted, look flawless, and stand out.
An important thing to remember about indoor business signage, is that it can and should be used by all businesses, regardless of if they’re alone in a building or one of many tenants. Professional interior business signage can elevate and professionalize any space if done well. Customized office displays are an excellent example of indoor signage that can enhance the interior of any business, and continue to strengthen brand exposure even after customers are in the door.
3. Vehicle Graphics
Signs on your business' vehicle, also known as vinyl graphics, are one of the most effective ways to get noticed amongst your competition. By having custom small business signage on your vehicle, you're expanding your brand's reach almost indefinitely. Whether you're parked in a public parking spot, or are driving down the road to run errands- you're making a lasting impression on people and growing your brand awareness immensely.
4. Window Graphics
Window signage is an excellent option for businesses in high-visibility areas with many, preferably large, windows. Professional window graphics are eye-catching and beautiful, and when installed professionally, will last through harsh weather conditions. If your business is in a high foot-traffic area, using unique and professional window graphics to advertise your business is a great way to get noticed by pedestrians.
5. Material Variety
When it's time to have your signage created, don't be afraid to mix it up with your sign materials! From custom plaques, to authentic carved signs, to digitally printed signage- diversifying your materials while remaining consistent with your branding is a fantastic way to create truly unique small business signage. If you're unsure about which materials are best for your business signage, that leads us into our next (and favorite) tip.
6. Work With Professionals
When it comes to small business signage, our final and best tip: work with the pros. By working with a professional sign design company, you're entering a whole new ballgame of possibilities for high-quality and effective business signage. At Great Big Graphics, we create custom-designed, eye-catching small business signage that makes lasting impressions on customers, and elevates brands every day. We'll work with you from square one to design, create, and install the signage that's best for your business.
If you're ready to see your small business grow, get in touch today!